Very Disappointed in American Whiskey in NYC

I was excited to visit American Whiskey. I was going with clients so I knew I could expense it (within reason).  I arrived first and flipped through the book. Big selection and mostly the prices were reasonable.

I get to the BTAC selection. Prices reasonable so I order 5 pours each of WLW, Saz18 and GTS. The waitress leaves for ten to fifteen minutes before coming back saying they are out of all of them and they only have that Handy. I love Handy but it’s not worth the same as the other three but I still order a round.  She also didn’t know which vintage, because the profile has varied dramatically from year to year.

On the way to the restroom I run into one of the managers and express my frustration that several of the whiskies I ordered were still listed on the menu. He said it costs too much money to update the menu and that they get BTAC every year so they don’t cross them out or reprint them. I’m thinking to myself…. How much could 100 pieces of printed paper cost? It’s gotta be less than the single round of drinks I ordered first. And they lost 15 minutes of time where I could have ordered again.  One round of printing would have been paid for by just me and the extra round of 6x $40 THH’s I bought.

The waitstaff was extremely uninformed about most of the whiskey. The management didn’t seem to care about the patrons or the whiskey.

On the positive note, they do have a pretty decent collection and the prices aren’t crazy. Another pet peeve though… they have several pages that they will do 1oz pours but they refuse to do 1oz pours with others. I even asked to split them for my 6 people but wouldn’t. The bartender didn’t seem to get it. Painful.

Here’s a place with so much potential, decent selection, fair prices, but they fail on so many levels, largely due to laziness. They need to invest in the staff’s knowledge; they need to make the staff care about the customers; they need to have a proper inventory system so time isn’t wasted looking for whisky that no longer exists; they need to update their menus so customers don’t get frustrated (5 of the first 6 things I ordered were gone); they need to let all whiskies do 1oz pours and they need to find a way to make me come back. If I were an owner or manager I would want all these things fixed quickly and the best part is that none of these are insurmountable. It’s a big shame.  I’m happy to provide consulting services to them if they want.  They are leaving so much money on the table…

On TripAdvisor, I struggled whether to give this place two or three stars. The food was ok but not great, the service was pretty bad, the pricing was decent, the selection was very good but the extreme frustration I had with the menu, poor inventory control and the vast amount of time I wasted waiting for rounds after rounds because they were searching for whiskies that they didn’t know they were out of stock makes me go to a two star rating. I’d do 2.5 if I could but two is fine. Management should take a trip to Jack Rose in DC to see how they should operate their business.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s