Jefferson’s Buffalo Trail TTB Request Spurs Excitement, Lawsuits and Curiosity

Jefferson’s Bourbon has just submitted a new TTB request for a very unique new Bourbon: the Jefferson’s Buffalo Trail Bourbon.  Partnering with Ted Turner, the owner of the largest Buffalo herd in North America, Jefferson’s has developed a unique proprietary saddle that will attach two 10 gallon barrels to an adult buffalo, part of Turner’s Buffalo herd, as they migrate across the Montana Buffalo Trail.

Turner said, “When Trey (Zoeller) approached me about this unique opportunity to involve my herd in one of my favorite other passions, Bourbon, how could I not gallop at the opportunity?” Trey Zoeller, founder of Jefferson’s Bourbon, is always looking to push the envelope of new aging techniques after developing Jefferson’s Ocean.  Zoeller commented that he “was extremely excited about Turner’s enthusiasm for the joint venture to create a unique Bourbon product.  We hope power, American Spirit and wooliness of the American Buffalo will transferred into the barrels in the saddle for the public to enjoy.”

However, not everyone is excited for this new product.  A representative from the ASPCA commented that they were very concerned for the welfare of the Buffalo involved and believed the saddle to hold the Bourbon barrels constituted animal cruelty: “how would you like to have two full whiskey barrels strapped to you during a 500 mile journey!”

In addition to the ASPCA, an unnamed source at a Louisville, KY based law firm leaked to the press that Sazerac Co. is preparing to file suit against Zoeller and Jefferson’s for trademark infringement because it is too close to their Buffalo Trace brand.  When asked for comment, Zoeller said “tell Goldring to bring his best, because as far as I know, he doesn’t have any real Buffalo involved in his brand, and we do.  If he wants to sue us too, he can see me in court!”

Zoeller says he will partner with select retailers to product a cask strength single barrel limited release version in two years if the first trail run is successful, but for the Fall they will be releasing an expected 4,000-5,000 barrels of the Jefferson’s Buffalo Trail #1 at 100 proof, non-chill filtered.  We at newbourbondrinker are looking forward to trying the new expression and would love to try a sample when it is available.

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