Jefferson’s Buffalo Trail TTB Request Spurs Excitement, Lawsuits and Curiosity

Jefferson’s Bourbon has just submitted a new TTB request for a very unique new Bourbon: the Jefferson’s Buffalo Trail Bourbon.  Partnering with Ted Turner, the owner of the largest Buffalo herd in North America, Jefferson’s has developed a unique proprietary saddle that will attach two 10 gallon barrels to an adult buffalo, part of Turner’s Buffalo herd, as they migrate across the Montana Buffalo Trail.

Turner said, “When Trey (Zoeller) approached me about this unique opportunity to involve my herd in one of my favorite other passions, Bourbon, how could I not gallop at the opportunity?” Trey Zoeller, founder of Jefferson’s Bourbon, is always looking to push the envelope of new aging techniques after developing Jefferson’s Ocean.  Zoeller commented that he “was extremely excited about Turner’s enthusiasm for the joint venture to create a unique Bourbon product.  We hope power, American Spirit and wooliness of the American Buffalo will transferred into the barrels in the saddle for the public to enjoy.”

However, not everyone is excited for this new product.  A representative from the ASPCA commented that they were very concerned for the welfare of the Buffalo involved and believed the saddle to hold the Bourbon barrels constituted animal cruelty: “how would you like to have two full whiskey barrels strapped to you during a 500 mile journey!”

In addition to the ASPCA, an unnamed source at a Louisville, KY based law firm leaked to the press that Sazerac Co. is preparing to file suit against Zoeller and Jefferson’s for trademark infringement because it is too close to their Buffalo Trace brand.  When asked for comment, Zoeller said “tell Goldring to bring his best, because as far as I know, he doesn’t have any real Buffalo involved in his brand, and we do.  If he wants to sue us too, he can see me in court!”

Zoeller says he will partner with select retailers to product a cask strength single barrel limited release version in two years if the first trail run is successful, but for the Fall they will be releasing an expected 4,000-5,000 barrels of the Jefferson’s Buffalo Trail #1 at 100 proof, non-chill filtered.  We at newbourbondrinker are looking forward to trying the new expression and would love to try a sample when it is available.

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WhiskyLive 2017

I went with some friends last week to WhiskyLive 2017 in NYC.  I didn’t use my “press credentials” to get in, rather I bought VIP tickets (at a discount 6 months ago). VIP basically was supposed to get you entry 30 minutes early, access to a special lounge and a higher end crystal glass.  Well, the line got all screwed up and even though I got there early, I didn’t get in until almost 6pm. The glass was weird and I think I’d rather have the normal glass. And to top it off the VIP lounge didn’t have anything special in it–literally they were serving Evan Williams 2008 Single Barrel, a $22 Bourbon and some awful Widow Jane swill.

However, enough complaining and venting… but seriously, next year, the line situation needs to be fixed and they need to get a few more epic bottles in the VIP lounge.

I am very glad that I went for three reasons though. First and most importantly, Four Roses brought Brent Elliott up for the event and I got to meet the man himself. He is awesome and I plan on having an interview with him in the coming weeks: stay tuned!  They also were pouring FRSBLE2016, and while I do have several bottles of it at home, it was really nice to see a special pour.  Very few producers did that, so a real special thanks to Four Roses for stepping up and bringing their best.

The second reason I was glad to go was to see the upcoming releases from Barrell Bourbon. Joe Beatrice was there pouring Whiskey 003 and the new Bourbon 009, 010 and even 011. They also had some New Years Bourbon which they were nice enough to give double pours when I asked nicely–thanks guys!!!  (The New Years Bourbon should have been in the VIP lounge as it was better than pretty much every other one there)  I can’t say enough good things about the Barrell guys, they bought tons of bottles so everyone could try as much as they wanted, no severely limiting the pours like some other people did…

The third reason I am glad I went was to try to new Michters 10yr Rye.  It was good. But it wasn’t great. If I find any this season I will be trading it for something else because I wasn’t overly impressed. I tried it three times. It was enjoyable but the finish just wasn’t enough to make me need it. It’s probably a 90 +/- but certainly not a top 10.  They also were really stingy with the pouts: yes, I’m talking about you Kenny Ng!!!!! (exceptionally stingy pours matter in this situation, and I doubt they ran out because it was still there 2 hours into the event).

Anyway, WhiskyLive was a fun event, but not as well done as WhiskyFest was in the Fall.  I am glad I went for the reasons above and it was amazing to meet Brent and great to see Joe and try both of their whiskeys. But to be honest, the rest of the booths just didn’t do it for me: too many low end whiskeys and bad craft distillers or generic Scotches that I’ve already had. I hate to be “that guy” but if people are expected to return, they need to have something unique and new each time–I’m not sure I will be going back for 2018 unless they really step up their game. And of course… they really need to figure out the entrance better… at least the weather was nice, but it could have been below zero with all of us waiting outside.

Thanks everyone for reading my venting!